UEFA EURO 2012

Taking Football Further Than Ever

DESCRIPTION

In January 2011 my work won Lambie-Nairn the contract to design and produce a comprehensive broadcast identity toolkit for the 2012 UEFA European Football Championship. With a vision to create an enduring legacy for European football, the essence of UEFA EURO 2012 was captured on screen through dynamic and innovative sequences that communicated the spirit of achievement and competition between Europe’s finest national football teams. Each official broadcast rights holder was supplied with opening, closing and break bumper sequences as well as on-screen match graphics to use in the tournament itself.

SCOPE

Concept
Storyboards
Title Sequences
In-match graphics
Production
Motion direction
Audio direction
On-screen guidelines

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