Children 1st is Scotland’s National Children’s charity. They help Scotland’s families to put children first, with practical advice and with support in the most difficult of times. When the worst happens, they are there to support survivors of abuse, neglect, and other traumatic events in childhood, to recover.
When creating the new visual identity for Children 1st I embraced the simple truth that sadly, some children have little to smile about. The system which I created illustrates the charity’s determination to give them reasons to.
Visual identity build