Digital Radio was established to raise awareness of the benefits of digital radio. The logo identifies products and services that are designed to help consumers through switchover. When used on Digital Radio equipment or digital TV service packages, this certifies that it is designed to meet certain technical criteria and provides access to the radio services being withdrawn at switchover. I brought this to life for use on screen as a logo mnemonic. The graphic property which I developed also fed back into the master brand for use off-screen.
Visual identity assets