BrandZ is the world’s most complete brand equity study. Created by Millward Brown, it provides WPP agencies with indispensable science to inspire and validate creativity and build more valuable brands. The new identity which I created was based on the idea of ‘The Science Behind Your Art’. In effect it presents BrandZ as a place where surprising creativity exists, where science and art collide. It causes a spark igniting new thinking and the unexpected happens. It is the overlapping and creation of something new from two expected forms.
Visual identity build