AL JAZEERA ENGLISH

Alive with News

DESCRIPTION

Al Jazeera English’s ground breaking launch in 2006 reflected a shift in power away from the west with an innovative, impartial and transparent approach to world news. As part of a refresh I created a news channel and programme identity to deliver the broadest perspective, encompassing all aspects and all sides of the story. Using up-to-the minute ‘live’ content I designed a system which was driven by what is happening in the world, representing the news in its rawest and most current form. Rather than being repeated time and time again, the look of the programme titles would be driven by the latest headlines and pictures to literally be ‘Alive with News’.

SCOPE

Channel identity
Promo package
News package
Programme title sequences
Animation & direction
On-air implementation