‘Bridge2Business’ is a new programme to inspire, connect and support college students into business. The programme is a part of ‘Young Enterprise Scotland’ and offers college students first hand opportunities to engage with appropriate entrepreneurial role models. The programme supports college students who have an interest in setting up their own business or for those who are looking to take enterprise skills to their workplace.
I joined The Loft to create a campaign which would help to raise awareness of the Bridge 2 Business mission amongst students. I created a set of bespoke letter forms inspired by the brand idea of being guided by the stars. Entrepreneurial qualities such as ‘passion’, ‘positivity’ and ‘self belief’ were written as constellations in the night sky for a series of posters and flyers.