In February 2012 IMG successfully launched Sport 24, the world’s first ever LIVE global sports channel for the Airline and Ship at Sea industry. This ground breaking service revolutionises passengers’ experiences and enables them to enjoy world class sport across continents and time zones.
As part of a brand refresh by Moving Brands I took a creative lead in the creation of the new premium sports identity. Building on the concept of ‘Always In The Moment’ I developed a graphic system to work seamlessly across screen and print.
Visual identity toolkit
Design for print